admin Popularity: 20% [?] October 23rd, 2007
After registering this domain name and setting up this blog I wanted to set some goals for its effectiveness. After all, how can you tell if what you are doing or want to do is working without some kind of ongoing self evaluation of goals reached or not reached. This goes the same for a small business and certainly is in place in large companies as well. I reached one of those goals this week, Reaching a Set Goal and Working on Others, and I wanted to look at some of the ways we set goals for our companies and what we can do with that information.
Some of the suggestions below are specific, some are much more general in nature, but without a goal of some kind, how do you know where you are going or have gone? Remember, all goals are not the same. Setting a lifetime objective for your business is not the same as a goal to reach a certain sales revenue volume by a certain date. Some people set goals by the length of time it will take to reach them, others set goals by the accomplishment itself, but I would consider for the sake of this article there to be minor, intermediate, and long term goals, all of which are necessary for a well rounded business.
A goal properly set is halfway reached. Abraham Lincoln
Make Goals Realistic to Reach
Many goals set are realistically unobtainable goals which will breed disappointed when they are not reached. It is important to set some milestone goals that are realistically obtainable by your company, business, or blog. When you have achieved these goals, set new, higher ones knowing that you have reached a minor goal you set forth to reach.
Another question to ask here would be, do you have all the resources you need to be able to achieve this goal in the first place? If not, it may not be very realistic. One of the goals may be to get the resources to achieve the next goal.
Make the Goals Measurable in Some Way
You need some good way to measure the success or failure of a certain goal. This is pretty easy on a blog, just check all the traffic rankings, feed subscriptions, ad spots filled, but you do need some kind of standard to which you measure how close you are to obtaining that goal.
Set Minor, Intermediate, and Long Term Goals
You don’t want to just set short term minor goals either. Set a well rounded mix of easier and harder to reach goals so you can judge when you have made some real progress. Whatever your goals, they will be reached, or not, over an extended period of time, setting a mix of goals will get your head out of today and now and get you looking at the future of your business.
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