chipseo dot com | digital marketing

admin Popularity: 21% [?] October 28th, 2007

After all the posts I read this week about the page rank update I told myself I wasn’t going to post anything about the topic. I thought it had all been said enough (and that is still probably true), until I noticed my page rank actually went up. [A little disclaimer here, before last week I had a PR0 and now I have a PR2. So, I had no place to go but up.]

There are other examples surfacing now that also show increases in PR’s like, PageRank update in process, this time for real, where AdesBlog talks about a few of his sites that have increased their page rank. Another recent post from ProBlogger also touches on several of these current topics in, The Google Page Rank Pendulum Swings…. Again, and if you are still interested, there are hundreds (if not more) of posts on the Page Rank update.

Some PR’s Are Going Up, Some Down

In a recent post I did on the goals of this blog, Reaching a Set Goal and Working on Others, a the Page Rank was not even listed as one of the top ten because I thought it was pretty much out of the question for the age of my domain, and the fact that I was still trying to build quality content on the site. Little did I know, all I needed was an update to Google’s Page Rank system.

Here it is only one week later and I have gone from a PR0 to a PR2 this weekend. I started looking at some of the other sites I own, and it was a mixed bag. Most of these domains are either new (mostly content based), or developed storefront pages (non-content based), and they are sites I either own or work extremely close with on a daily basis.

• chipseo.com - PR0 to PR2 [content / blog based] | NET +2
• islandzephyr.com - PR0 to PR1 [mixed info / content] | NET +1
• ki4wlr.com - PR0 to PR2 [content / blog based] | NET +2
• site 4 - PR0 to PR2 [content / blog based] | NET +2
• site 5 - PR4 to PR3 [storefront / sales based] | NET -1
• site 6 - PR3 to PR1 [storefront / sales based] | NET -2
• site 6 - PR2 to PR1 [storefront / sales based] | NET -1

Have You Checked Your Storefront Pages?

I checked a few eCommerce / storefront sites and pages I am familiar with and it also seems to be a mixed bag. Two high traffic storefronts in the craft industry, Artbeads.com and Fire Mountain Gems, both had PR4’s and both maintained their PR4, at least to this point.

Both of these eCommerce stores are very established online businesses, and both have a good combination a product catalog sku’s and content for their customers in the way of guides and reviews. Both stores also have almost no online advertising to speak of since they are selling their own products (they probably wouldn’t promote someone else’s on their store), and one uses the Yahoo Store shopping cart system and one is independent.

If you have your own online storefront, check your PR and see what the results look like. Do you have a good combination of content to help your customers, and a SKU based catalog / shopping cart system? If you sell on multiple sales channels like many businesses, has one been effected over the other?

Is There Anything To Conclude From This

If you look at the list above you will notice a few things. One, none of these sites I mention are super high traffic ranking sites. Two, it is a mix of non-content informational, content based, and storefront based sites. Three, all of the content based site rankings went up, all of the storefront selling sites went down.

I don’t really think there is anything to conclude from this information. I have seen just as many high quality, high ranking sites go down over the weekend as well. I am not going to touch on the link selling issue to much, there are enough blogs posting on that already, but I will say that none of the examples listed above are real high text link selling sites (most none at all), and I have tried as much as possible to maintain the Webmaster Guidelines that Google has put forth on their Webmaster Tools site.

Because buying and selling links is not to much of an issue among the examples put forth above, and some went up and some went down, you could say that Google is placing a higher emphasis on content, but all you have to do is read a few posts from the high traffic blogs to discount that, so, I just offer the information for what it is, a mixed bag of ups and downs.

Another Goal Reached Anyway

One of the milestone goals for this blog was to reach a PR1 in a certain amount of time and instead it reached a PR2 in less than 4 weeks. It does looks like there has just been a complete rearrangement of the PR system, so I am not sure what to think of my new found PR2, but it was one of the goals I had set for this site and I am glad to have reached it so quickly.

Have you had any sites move up in rank this weekend? If so, are they content, informational, or storefront based sites?

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