Keyword Marketing
admin Popularity: 59% [?] April 30th, 2008
Let me get straight to the point. If you are using keyword marketing to attract visitors and optimize your SEO effort, then you probably have your “favorite” keyword search engine, or keyword generation tool?
There are plenty around - keyword country, wordtracker and some free versions that are pretty decent as well.
This article is centered primarily on the Google Keyword Tool. It houses some real firing power if you are trying to quickly work out which keywords to center your articles on, or which keywords are best to use.
Whilst it does not give a definitive number of searches, it does give you are relative idea of which keywords generate more interest. If you also use the drop down box to add views, you can get an idea of the cost per click (cpc) that certain words are attracting and the relative competition for each.
I use a combined formula when looking for which keywords might do better. For instance if I’m looking at running an Adwords campaign then I might be more interested in finding the most searches for the least amount of competition (and therefore most of the time, but not always, low cpc rates). On the other hand if I am running adsense on a site and want to attract the highest advertising dollars, the I run the reverse and sort the columns by highest cpc with sufficient search volume.
From there I look at producing relevant and informative articles or products that use those keywords. It’s not rocket science and it’s not that time consuming, but if you do it diligently and professionally, you will increase your overall return on investment.
I am consistently amazed that some keywords I thought were OK, have no search value, yet others are through the roof. Pays to experiment and do your homework.
I have no issue with using the paid keyword search tools either, but I like the simplicity and access of the Google Keyword Tool as a quick reference. If you can have more tools in the kit bag, and call on them when you need them, then you won’t be looking for a silver bullet when things go off the rails!
All the best!
Popularity: 59% [?]
