Archive for May, 2008

Estibot!

admin Popularity: 54% [?] May 16th, 2008

The most useful domain name evaluation tool on the internet today - Estibot!

If you are looking for a tool that really stands on its own when it comes to evaluating domain names - do yourself a favor and visit Estibot.

The developer has really put himself in the shoes of domain name searchers and built a package that captures many features of other tools, but does it all from one location. In recent months more features have been added and you can choose your level of participation based on membership level - including a free version.

I have use the free version as a reference point for many domain name purchases and/or research projects. Valuing domain names is a hard process to automate but the Estibot equation has been tweaked against domain sales (at least the publicly available sale information), and does a great job at getting close enough to be more than useful. I would not base purchases solely on the Estibot valuation, however it’s a great starting position to quickly weed out any absolute “dogs” (You know what I mean! Those names that you register or purchase after a bottle of wine or a dozen beers).

The keyword information is must have detail if you are serious about capitalizing on well structured keyword rich domain names. Finding good keyword dense domain names for registration fee is becoming so hard that you could waste literally days trying to sort through one niche in order to come up with an available “brand rich” name. Those days are gone if you subscribe to the Estibot pro level membership.

Anyway, I like the tool so much it deserved its own post. Read the estibot blog to get the whole story. Its a great read and inspiring in many ways.

Congratulations to the developer - may your success be equivalent to the many people you have helped.

Popularity: 54% [?]

Related Articles

Digital Marketing and Reality TV

admin Popularity: 53% [?] May 12th, 2008

AIDADigital Marketing and Reality TV have much in common.

Capturing an audience’s enthusiasm and inspiring them to act is at the core of both. The internet is an interactive reality medium.

More viewers = more “potential” value created.

The wonderful thing about digital marketing is that it does not have to cost very much to get right. You simply have to put yourself in the shoes of your audience and anticipate what is going to “float their boat.”

For many years, I have personally subscribed to the AIDA theory. Notwithstanding the thousands of books on marketing and business, AIDA is the simplest concept to keep in mind when approaching marketing, sales and branding exercises.

For those who have not heard of it before, or need a refresher lesson, AIDA in it’s simplest form encapsulates all marketing, and is particularly relevant for internet marketing - even though it was coined long before internet marketing was even a concept.

Simply put:

  1. A = Attention {get the audience to look}
  2. I = Interest {hold their interest - e.g. longer than the 2 seconds it takes for a person to visit your webspace and leave}
  3. D = Desire {making the audience want more}
  4. A = Action {involving the audience, enticing them to act - e.g. reality TV - phone in votes, webspace - interactive features, inspiring to purchase a product etc}

How does AIDA, digital marketing and Reality TV come together to give you an edge in online business pursuits?

In summary, making money online , requires human interaction in real time. Having the prettiest dress at the dance, does not guarantee you will pick up the most dances, but it will give you a captivated audience. Ultimately success will be determined by the whole package you are offering (no matter how large or small).

People want to know they are dealing with “genuine intent.” Whether for entertainment, information and/or purchases, the criteria is being sorted with increasing laser like focus - people are getting up the digital curve fast, and are starting to narrow in on the things they want to see/buy. Digital Marketing could be termed “Reality Marketing” (or real time marketing).

ps.  Google Keywords Tool update:  After posting the article about Google Keywords Tool, it looks like the cpc estimates have been removed.    It is still a great traffic tool etc, but the removal of cpc information will result in looking for that type of information elsewhere (try spyfu to start).

Popularity: 53% [?]

Related Articles

Close
E-mail It