Build it and they will come
admin Popularity: 28% [?] August 30th, 2008
WRONG - Many people believe that conducting online commerce is simply about putting up a website and watching the money roll in………
Of course action is better than procrastination, but the real trick is conversion.
Check list:
- Viable product or service that is suitable for onilne commerce?
- Informative and useful content as judged by your market audience?
- Presentable web package (does not have to be expensive, but certainly should not turn people away in the first few milliseconds)?
- Orderly presentation of offerings (logical progression of explanations and theme for product or service - thing story building - you need a beginning, a middle and an ending/close)?
- Reliable and fast hosting service (fast means it loads without frustrating your viewers - particularly when going from product page to cart views)?
- Marketing campaign (where are you advertising, how are you advertising and what are the costs)?
- Measuring conversions and tweaking your ad campaign?
- Following up on sales, requesting feedback and making adjustments to your approach?
There’s is a lot to do, and it doesn’t have to be daunting or time consuming, but it does have to be done! You have to find a way to get the traffic and then convert that traffic to sales at an economic cost (no point paying $10,000 for adword campaigns and receiving $8,000 in product sales).
Personally some of the most economic advertising you can do is offline. Try Radio for $30 a spot……………. depending on your audience requirement and geographical influence you could do very well with a $1000.00 budget in a well populated area.
Other sources of traffic include doing your own youtube movie with your website across the front of it (little letters please and not spammy videos that make you throw up!).
Anyway, the point of this article is to say don’t leave the final part off your agenda - chase the traffic. Building it and they will come philosophies only lead to disappointment and frustration.
Popularity: 28% [?]
