Is FetchBack Retarget Marketing Right for Your Company
admin Popularity: 24% [?] October 25th, 2007
Internet business owners have many different options when it comes to online marketing, but what is the best method or methods to promote your store. Fetchback is a specific type of marketing that might not be for everyone, but it looks like it has the potential to get some of those customers lost in cyber space back to your specific eCommerce store, or even monetize your products or website in some way.
When I first started looking at Fetchback I was pretty excited about the prospects of getting those customers who left an online store without making a purchase or signing up for any newsletter or email, back. Their techniques are unique in that they, as far as I can tell, as one of the few companies that targets those visitors that left.
Who is Fetchback
Fetchback is a company out of Arizona that specializes in retarget marketing, founded by Chad Little. Little has past experience in the online marketing field and was also the founder of AdOn Network, a keyword target marketing company. The domain registration info shows that the name has been registered for about a year and is good through 2011, and it looks like Fetchback has been actively operating and adding new clients for about 6 months, launching its service on April 11th, 2007.
Their aim is to convert those “lost” customers into repeat buyers, called behavioral targeting, and they do this through a patent-pending application on your online store pages. I could not find a patent for the application in a patent search but patents can be pending for years and are not easy to search.
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Popularity: 24% [?]
