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Welcome to the Chipseo blog site where you can find Practical eCommerce Marketing Solutions on Multiple Sales Channels. Specializing in eCommerce marketing and how to make your online efforts rewarding. I hope you find Chipseo dot com interesting and informative. If you have any questions please feel free to drop me a line at mail [at] chipseo.com! All the best in your online business activities!

Digital Marketing and Reality TV

admin Popularity: 3% [?] May 12th, 2008

AIDADigital Marketing and Reality TV have much in common.

Capturing an audience’s enthusiasm and inspiring them to act is at the core of both. The internet is an interactive reality medium.

More viewers = more “potential” value created.

The wonderful thing about digital marketing is that it does not have to cost very much to get right. You simply have to put yourself in the shoes of your audience and anticipate what is going to “float their boat.”

For many years, I have personally subscribed to the AIDA theory. Notwithstanding the thousands of books on marketing and business, AIDA is the simplest concept to keep in mind when approaching marketing, sales and branding exercises.

For those who have not heard of it before, or need a refresher lesson, AIDA in it’s simplest form encapsulates all marketing, and is particularly relevant for internet marketing - even though it was coined long before internet marketing was even a concept.

Simply put:

  1. A = Attention {get the audience to look}
  2. I = Interest {hold their interest - e.g. longer than the 2 seconds it takes for a person to visit your webspace and leave}
  3. D = Desire {making the audience want more}
  4. A = Action {involving the audience, enticing them to act - e.g. reality TV - phone in votes, webspace - interactive features, inspiring to purchase a product etc}

How does AIDA, digital marketing and Reality TV come together to give you an edge in online business pursuits?

In summary, making money online , requires human interaction in real time. Having the prettiest dress at the dance, does not guarantee you will pick up the most dances, but it will give you a captivated audience. Ultimately success will be determined by the whole package you are offering (no matter how large or small).

People want to know they are dealing with “genuine intent.” Whether for entertainment, information and/or purchases, the criteria is being sorted with increasing laser like focus - people are getting up the digital curve fast, and are starting to narrow in on the things they want to see/buy. Digital Marketing could be termed “Reality Marketing” (or real time marketing).

ps.  Google Keywords Tool update:  After posting the article about Google Keywords Tool, it looks like the cpc estimates have been removed.    It is still a great traffic tool etc, but the removal of cpc information will result in looking for that type of information elsewhere (try spyfu to start).

Popularity: 3% [?]

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Keyword Marketing

admin Popularity: 11% [?] April 30th, 2008

Let me get straight to the point. If you are using keyword marketing to attract visitors and optimize your SEO effort, then you probably have your “favorite” keyword search engine, or keyword generation tool?

There are plenty around - keyword country, wordtracker and some free versions that are pretty decent as well.

This article is centered primarily on the Google Keyword Tool. It houses some real firing power if you are trying to quickly work out which keywords to center your articles on, or which keywords are best to use.

Whilst it does not give a definitive number of searches, it does give you are relative idea of which keywords generate more interest. If you also use the drop down box to add views, you can get an idea of the cost per click (cpc) that certain words are attracting and the relative competition for each.

I use a combined formula when looking for which keywords might do better. For instance if I’m looking at running an Adwords campaign then I might be more interested in finding the most searches for the least amount of competition (and therefore most of the time, but not always, low cpc rates). On the other hand if I am running adsense on a site and want to attract the highest advertising dollars, the I run the reverse and sort the columns by highest cpc with sufficient search volume.

From there I look at producing relevant and informative articles or products that use those keywords. It’s not rocket science and it’s not that time consuming, but if you do it diligently and professionally, you will increase your overall return on investment.

I am consistently amazed that some keywords I thought were OK, have no search value, yet others are through the roof. Pays to experiment and do your homework.

I have no issue with using the paid keyword search tools either, but I like the simplicity and access of the Google Keyword Tool as a quick reference. If you can have more tools in the kit bag, and call on them when you need them, then you won’t be looking for a silver bullet when things go off the rails!

All the best!

Popularity: 11% [?]

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SEO: 3 Basic Steps

admin Popularity: 17% [?] April 21st, 2008

As it has been repeated ad-nauseum: the key to good Internet ranking is SEO or search engine optimization. Your website should be well organized and designed to bring in web crawlers. T he better optimized the website, the higher the ranking in the search engine and the more traffic that your website has and theoretically the more profit your website generates. It’s a very simple and logical process. Follow your common sense and do the “write” thing.

Users rarely go beyond the second page when they search. There is a great difference between the first and second pages and after that, the traffic falls off dramatically. It is therefore very important to be ranked high in search engines, unless you feel compelled to make up the gap by spending more advertising money to get the crowd in. It is analogous to having a retail shop in “main street” versus “plain street.”

SEO is a world full of jargon like web crawlers, Meta tags, PageRanks and algorithms. It’s language sounds more like a pest control operator than the leading edge theories on digital marketing. Don’t sweat the terms - sweat your content. Its much simpler than you imagined. I liken it to the youthful parody called “finders keepers - losers weepers.” The chances of staying on the top are much greater if you are found……..

Algorithms are a finite and complex set of carefully defined instructions or rules for determining the relevancy of words/information (hence the term “search engine”). Most computer programs are designed with strict algorithms. Page Rank is a derivative of a link analysis algorithm. It is Google’s program which searches, indexes and ranks its registered web pages in relation to other pieces of information.

Meta tags are HTML tags that give you information about a web page. They are written directly into the title tag and they are only visible to the search engine. There importance is debatable, however if the rule on clarity is true, it costs you nothing to include meta information.

Web crawlers (spiders, bots etc) are the tools search engines use to browse the web methodically. What they look for in websites is determined by the algorithms - or equations that determine the “relevancy” of information in relation to other pieces of information.

The great thing about SEO is that you can optimize your website without really knowing how all these complex mechanisms work. Content is “King.” When I look at the internet, I imagine that I’m standing out the front of the largest and greatest library in the world. I can’t possibly look through all the books in a small library, so what do I do to research and find my target books? I narrow the search down to usable and familiar parcels of information. I hone the search down to the most logical area to find the information.

If I’m looking for information on marketing and business, there is no point spending time in the fine arts section (unless of course I’m looking for inspiration and creative elements). Take this analogy and look at your websites and your target audience. What do they see when they show up at your door step. Did the arrive and go - “ah ha! - finally” or did they arrive and go “WTF is this” and leave in as much time as it takes to close the browser.

More information is not always good policy. Relevant, accurate and original information is. People would rather read 2 sentences of something original and insightful, than 20 paragraphs of absolute garbage or information that is not structured for web use.

Web use information is defined as the most amount of information you can give a person in a few seconds and have them immediately understand the purpose and goal of your site and that it is congruent with the search they had conducted to get them to you sight in the first place.

All traffic is not equal…………… Write from the heart, write from knowledge and write often. Stay on topic and relevancy for your niche/site. Be original. SEO could stand for “Site Earning Optimization.” If you have the right goods - word of mouth will carry you forward.

What you need most of all is a relevant, content-rich site. So put in as much information as you can and you can’t go wrong. And remember to put in those keywords. Once you’ve done that, submit it to the search engines and you’re on the road to success.

Popularity: 17% [?]

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How Article Marketing Works

admin Popularity: 20% [?] April 17th, 2008

Adzine Content DirectoryAs you probably already know, many internet entrepreneurs are successfully doing article marketing in a wide range of niche areas. However, for those who have not ventured into article marketing activities, it could appear very difficult or very time consuming. Where to begin?

To start with, write an article. If you like, you can take a short cut and get it ‘ghost-written’. For less than $10 you can get an article of 300 to 500 words ‘ghost written’ in your niche area. Ensure that it is informative and does not sound like a sales letter. This is your article now - you are the author even though it has been ghost-written. At the end of your article you put a ‘resource box’ which should contain information about you, the author, a link to your website, a link to subscribe for a newsletter and an email address where an interested reader could contact you. Underneath the resource box you put in a statement giving permission to others to reprint the article and distribute it, provided they do not change it and the resource box remains attached to it. This way your article gives you greater visibility.

Where to market your article? To give your article wider circulation and visibility distribute it to as many directories and ezine publishers as you can find (e.g. adzines.com). Whilst it is time consuming to manually do this (unless of course you have a personal assistant who is at your call!) it is well worth the effort. Do not succumb to the temptation of using article spinners and automatic article submission software - or you may find your efforts have been in vain! You may find companies willing to post your articles manually, however I would suggest you keep a close eye on where the articles are being posted. Remember, its quality - not quantity.

Stick to what you know and can be original in your writing. If you are not that great a writer, get a friend or family member to read it out loud and listen to how it sounds. You don’t have to be a scholar to be an effective article writer - but you do need to sound credible and legible enough to get your message across.

Popularity: 20% [?]

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Great News Information Site - Newseum.org

admin Popularity: 22% [?] April 12th, 2008

Newseum.org For anyone interested in news from around the globe, take a look at newseum.org. It is a great source of information - 544 front pages. I imagine it would be good to wander through news from different countries and research ideas and happenings.

Inspiration comes from stimulating our thinking to the point of wanting to do something about it. Personally, if I am struggling to break free of old concepts or looking for new ways to frame my thinking, then there is nothing better than looking at thought provoking writings and pictures.

We all have our own way of looking at problems and solving them (if only in our own minds). Finding variety and originality is an endless pursuit if your goal is quality content and information to enhance your online digital marketing efforts. Take a break, have a coffee and read through 544 front page news items - who knows what inspiration you may find!!

Popularity: 22% [?]

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Peel Away Ads

admin Popularity: 26% [?] April 6th, 2008

Peel Away Ad ScriptWhat is a peel away ad?   Peel away ads are not new, but it seems only recent that more and more sites are integrating the feature.    You have probably noticed the addition at Chipseo.com!

I was surprised at how quick it was to install and use.  It is particularly useful as a substitute for pop-up, pop-in, and pop-under type advertising.

Its appeal is really in the psychology of selling - we can’t help but want to know what is behind the gently swaying corner piece that resembles the dog ear you put in your favorite novel or reference book in order to find it at a later date.

The software took about 2 minutes to get working (not counting my poor attempt at producing two quick jpeg files in Adobe Illustrator - I was more keen to see it working than spending hours trying to create a masterpiece).

Suffice to say that now knowing how easy it was to install and use, it will be a regular feature on Chipseo.com and some other sites that I am working with.

Price? I have seen scripts selling for up to $100, and full service creations for as low as $35.00.

If your requirements are basic and you can use a standard image editing package to create two small jpeg files, then you are well able to do it all yourself and simply purchase the Peel Away Script (don’t pay more than $15.00 if you are simply purchasing the script).  

The script appears to run on any website - so far I have only tried it here. 

Popularity: 26% [?]

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SEO - David C. Dalton

admin Popularity: 25% [?] April 6th, 2008

 Search Engine Optimization by David C. DaltonDavid Dalton takes a fresh approach to explaining the basics of Search Engine Optimization (SEO).   He is an expert web developer with a history in technology going back to the late ’80’s.    What I like about David’s approach is that he gets straight to the point regarding many perceptions about website development and how to make quality code for your site.

With headings in the article that include Search Engine Optimization, Less Code Equals Better Rankings and Proper Tags, Used in the Proper Way, his website is a must read for anyone seriously trying to capitalize on search engine traffic without reverting or being tempted by “blackhat” techniques.It’s a cool site and I thought it deserved a bit of air time.

All the best!

Popularity: 25% [?]

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DomainToolsBlog “Network Solutions steals domain ideas; confirmed!

admin Popularity: 73% [?] January 9th, 2008

DomainTools Article regarding Network Solutions Jay Westerdal wrote an interesting article on his blog today regarding the Network Solutions fiasco. The title speaks volumes about how many in the domain name industry are feeling tonight. It is titled “Network Solutions steals domain ideas: Confirmed!”

The article is well written and has a personal verification of his findings to back up the blog. I was particularly interested in many of the comments, some of which related to other registrars who have a similar approach.

Historically many people have suspected registrars of inventing their own rules, however until today there has been almost zero tangible evidence (most information was from ex employees of registrars, and frankly that makes them appear bias regardless of how honest their story - until now of course).

I suspect we will see a barrage of denials and ducking for cover when the dust settles.

The picture on Jay’s blog is an absolute classic - it was so good it was worth sharing a new post with you.

Popularity: 73% [?]

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Domain name registrations - Front running accusations

admin Popularity: 80% [?] January 9th, 2008

Network Solutions Responds to Front Running Accusations

Network Solutions, one of the leading domain name registrars, has published a response regarding recent accusations that the company is “front running” domain name registrations. Read the response by Jonathon Nevett, Vice President of Policy at Network Solutions.

This is pretty big news and hot off the press. Whether you own one domain name or many, the implications of what Network Solutions are doing is quite profound - notwithstanding the technology is pretty amazing that performs this task.

In a nutshell and if you are confused about “Front Running” let me offer a very brief explanation: Front running in the domain name business refers to registrars who use customer searches on a particular available name to then “hold” that search on their servers for a period of up to 4 days.

In other words, should you not register the name there and then, when you return to check the availability of the name you will only be able to purchase it exclusively from Network Solutions.

As a test, think up any jumbled up name you can imagine that has absolutely zero appeal to anyone, and search it’s availability via Network Solutions. When it shows available, wait a couple of minutes and then type the same name into your browser, hit refresh a few times and before you know it, up will pop the Network Solutions splash page, giving you the privilege of registering the name with Network Solutions.

To confirm that you can not register with anyone else - go over to another registrar and type the same name into the domain name search bar and see what you get - so far in 24 hours of testing, every dot com name entered has been taken up by Network Solutions.

It is likely the company will get such a huge backlash from other registrars and domain name buyers, the practice will be pulled at any time. Still, it is a sign of some amazing programming and technology, and undeniable proof of what many domain name owners have suspected for some time, that the large registrars do have the power and technology to look at what you are searching for and register names accordingly.

Where does it stop?

Wishing you a very prosperous 2008. Thanks for reading.

Network Solutions and DotSauce.com ArticleEdit: Further reading available at DotSauce.com - even a reply by a Network Solutions emplyee

USA Today picks up Network Solutions Accusations USA Today picked up the story that is gaining momentum across the domain name world. The heading reads “Network Solutions snarfing your ideas? Snarfing? What the hell does snarfing mean you ask? I have no idea, but I did find a link to a listing in Wikipedia for those that can read German.

I visited a few domain trading forums today to see what was being said. There seems to be a wide range of responses as you would expect. Everything from bemusement to shock and horror.

For now, if you are going to register what you consider is a good name that sits in front of a good idea, do yourself a favor and make sure you register it before you lose it. Personally, I’ve been using either domainsbot or bustaname for searches. They are quick and informative, and as far as I can tell, do not try and snip your name from under your finger tips. Occasionally names will say free and in fact they are registered - but from experience this has led me to double check the whois information and generally those names have either been expired and in redemption period or about to be deleted.

Popularity: 80% [?]

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Is Writing a Guest Post Article Worth the Time

admin Popularity: 100% [?] January 2nd, 2008

I have looked at writing as a guest contributor to several blogs and sites and finally took the plunge when I read another article about a marketing company looking for some guest post articles. Each company or person’s needs are different, so as a content writer, your skills might not always match the needed content, but when it does you should consider writing a guest article.

There are some key questions to ask yourself before you decide to write the article and I will discuss a few of those below. If you would like to see the 3 part article you can visit allinanchor, or read the first part of the article, You Don’t Have to Run From the Online Competition, Part 1, and follow the link to the second and third article at the bottom.

Is It Worth Your Time

There are so many factors that will go into your decision to be a contributing writer but one of the main things to look at should be your time. I will list the items below I believe are the most important in factoring in the time it is going to take to write a high quality article for another site.

Don’t expect another business to want your second hand articles or take what you have left over. You will have to spend the time it takes to do it right, and you will want to, after all, it is your name that will be associated with the article.

Read More….. Continue Here »»»»

Popularity: 100% [?]

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